Builders Association of the Twin Cities Announces The Art of Home TV and Parade of Homes Partnership

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ROSEVILLE, MINN (February 21, 2014) The Builders Association of the Twin Cities (BATC) and RANDALLINC, Producer of The Art of Home television, have entered into a partnership to cojoin The Art of Home Television show with BATC’s consumer brand, Parade of Homes. The new relationship adds high-production-value television programming to the Parade of Homes offerings, while bringing the power of BATC and its hundreds of members to The Art of Home programming.

The half-hour television show airs Saturday mornings on WFTC My29 from 11:00 to 11:30 am, and has been on the air since 2012. The new shows will focus on homes from BATC member builders and remodelers as well as products and services supplied by the organization’s associate members. Heidi Nessa will continue as host and lead creative content development for The Art of Home television show. With 20 years’ experience in home related fields, Nessa is able to capture the essense of the home with content that appeals to a broad audience interested in homes, architecture and interior design.

The Builders Association of the Twin Cities is the leading voice for builders and remodelers. BATC represents 1,100 builders, remodelers, developers and industry suppliers with a mission of helping its members grow their businesses through marketing, advocacy and industry connections. BATC is widely recognized as a powerful force at the state Legislature and with state regulatory agencies. It’s also known for its twice-a-year signature events: The Parade of HomesSM and Remodelers Showcase® plus, launching in 2014, a new upscale Artisan Home TourSM. In addition, BATC offers Minnesota’s Green Path, a growing new home and remodeling energy labeling and certification program providing healthy, durable, energy-efficient homes to buyers and homeowners.

RANDALLINC creates and distributes content for discerning consumers who want the very best life has to offer — in home design, recreation, luxury travel and lifestyles. RANDALLINC follows a customer-centric content philosophy, where their clients’ products and services come first, and serve as the basis of every storyline. Content distribution is multi-platform, reaching high-income consumers through consumer shows, television and the internet. And their passions are fueled by an inspirational wellspring of fresh talent and cutting-edge technology. RANDALLINC also produces consumer show Experiential Marketing Displays (EMDs) in Boat Shows in Minneapolis, Chicago and St Louis and has produced EMDs at the Twin Cities Auto Show and Minneapolis Home & Garden Show.